Meet The Founder

We help professional service firms integrate AI into their existing workflows—without overwhelm or tech jargon—so they can future-proof their business, serve clients better, and lead with confidence.

About Jonathan Clark.

Jonathan Clark is a bestselling author of 28 books, a veteran business coach with over 28 years of experience, and one of Scotland’s longest-serving consultants. He’s helped thousands of professionals clarify their message, scale their impact, and stay fully booked — all while working smarter, not harder.

Using AI Every Day

As the creator of the Human-First AI consultancy and the Marketing Command Centre GPT, Jonathan now teaches service firms how to harness the power of AI without losing their authenticity.

One of Scotland's Most Experienced Business Coaches

His work bridges cutting-edge automation with timeless business wisdom, proving that AI can amplify — not replace — human expertise.

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How we Handle

AI-Assisted Business Growth...

Our comprehensive process ensures a seamless journey from initial consultation to successful AI implementation in your Company. Experience personalised guidance and expert support every step of the way.

Increase Sales

AI accelerates sales by identifying high-converting messaging, automating lead follow-ups, and crafting irresistible offers in minutes. It removes guesswork and lets you close more deals with less effort and stress.

Productivity

AI eliminates busywork by automating admin tasks, content creation, and data analysis. This gives your team more time for strategic thinking, client relationships, and high-value work only humans can do.

Future Proofing

Integrating AI positions your firm as innovative, efficient, and ready for what’s next. It future-proofs your operations, helping you adapt faster than competitors and stay ahead in a rapidly evolving market.

Customer Interaction

AI enhances client communication with personalised, timely responses, smart FAQs, and 24/7 availability. It improves satisfaction, builds trust, and ensures every interaction feels tailored — without overwhelming your team.

Kevin Denvir

Loyal Client

To have someone understand your business and your behaviour more than you do yourself is remarkable. To have someone then give you the tools and support to grow your ideas into a coherent and professional business model linked to your highest values and beliefs is quite simply miraculous!
I don't think anyone could optimise a business better than Jonathan ... anywhere!

Driven by expertise and personalized HUMAN service, we’re here to guide you towards success every step of the way.